As we all know, sometimes certain pieces of information such as estimated delivery date are not provided by the marketplace, making your tags inefficient.
replyco-fallbacks
With the new “Fallbacks” feature, you’re now able to create pre-populated text which will act as placeholders for tags when requested data is returned as “blank” from marketplaces.
Think of it as your backup option for when marketplaces are not sharing a crucial piece of information needed to offer a great customer experience.